Marcus Henry

Creating A Digital Marketing Strategy

Everyone knows that integrating social media into any marketing campaign is now almost required to have a successful campaign and a thriving business. Unfortunately, it can be difficult to define what social media is and how to reach social media optimization. It can also be hard to decide where to even begin building an online presence. A website seems to be a must for almost every business, but should a business also have a Facebook page and a Twitter account? Once a business has established an online identity, like a Facebook Fan page, it can be difficult to consistently drive traffic to that page and reach their target audience. Read More...

What percentage of my marketing budget should I allocate for online marketing?

One question that many new marketers -- and even veteran business owners -- have is how much of their marketing budget should they allocate for Internet marketing. Luckily, search engine optimization works hard to make sure that you don't have to spend a lot of your budget on online marketing. However, methods like Pay Per Click still require a decent amount of money to be beneficial. Read More...

Social Media Advice for Small Business

Social Media Optimization revenue eclipsed search engine revenue recently. Many businesses see here an opportunity to leverage their customers’ brand loyalty, a new way to attract new business. This is the heart of Target Lead Marketing. If you want your business’s Facebook or Twitter feeds to convert reposts to revenue, what you have to figure out is how to grow a community. Read More...

Website Traffic is Not Website Performance

If your website is a business blog intended to promote ideas about your venture and focus on the strengths of your innovations, then traffic is a good metric of site performance, particularly if the blog is ad-supported. On the other hand, if your site is a sales site that only sees 10 percent of traffic that comes through make an actual purchase, then it is pretty clear that the site is not performing in proportion to its traffic. Read More...

Online Credibility Missteps

There are a number of digital marketing “how-tos” out there, and not all of them are as reliable as they could be. One issue that doesn't seem to get addressed enough is how to avoid shattering your online credibility. There are many mistakes that can be made, but most guides seem to focus on promoting the newest marketing tool rather than dealing with concepts. To that end, let's have a look at five of the bigger online credibility blunders to avoid. Read More...



© 2016 Marcus Henry