Marcus Henry

Customer Communication

Creating A Digital Marketing Strategy

Everyone knows that integrating social media into any marketing campaign is now almost required to have a successful campaign and a thriving business. Unfortunately, it can be difficult to define what social media is and how to reach social media optimization. It can also be hard to decide where to even begin building an online presence. A website seems to be a must for almost every business, but should a business also have a Facebook page and a Twitter account? Once a business has established an online identity, like a Facebook Fan page, it can be difficult to consistently drive traffic to that page and reach their target audience. Read More...

What percentage of my marketing budget should I allocate for online marketing?

One question that many new marketers -- and even veteran business owners -- have is how much of their marketing budget should they allocate for Internet marketing. Luckily, search engine optimization works hard to make sure that you don't have to spend a lot of your budget on online marketing. However, methods like Pay Per Click still require a decent amount of money to be beneficial. Read More...

Social Media Advice for Small Business

Social Media Optimization revenue eclipsed search engine revenue recently. Many businesses see here an opportunity to leverage their customers’ brand loyalty, a new way to attract new business. This is the heart of Target Lead Marketing. If you want your business’s Facebook or Twitter feeds to convert reposts to revenue, what you have to figure out is how to grow a community. Read More...

Online Credibility Missteps

There are a number of digital marketing “how-tos” out there, and not all of them are as reliable as they could be. One issue that doesn't seem to get addressed enough is how to avoid shattering your online credibility. There are many mistakes that can be made, but most guides seem to focus on promoting the newest marketing tool rather than dealing with concepts. To that end, let's have a look at five of the bigger online credibility blunders to avoid. Read More...

Customer Conversions Through Social Media

Recently, social media marketer Stephen Joyce gave a keynote speech talking about the challenges and methods of customer conversion through social media. It was an exceptional talk, and covered some very key elements that are utterly essential to bringing customers into an organization. Read More...

Marketing Tools - Samaritan Tweets - Promoting Yourself Through Others

There's pages and pages of text online how to market yourself effectively through Twitter. Any brand that doesn't have a Twitter account is missing out on the single most effective venue for viral promotions out there. Friend of friend word of mouth promotions are still the single most effective way to get information out there, so the trick isn't whether one should have a Twitter account, but rather how to take advantage of tweeting in order to most effectively promote various business elements. Read More...

Internet Marketing Strategy - The Response Factor

When discussing your Internet marketing strategy, particularly a social media one, how far up does response to customers or even random commenters on your social sites rank? If it isn't among the first elements of your strategy, then your strategy has a critical flaw. Worse yet, if it isn't a clearly listed, individual point within the strategy, then you do not have a strategy. Read More...

YouTube as Social Media

While it may seem an odd concept, YouTube is actually a vibrant and fertile social media venue, with plenty of opportunities for marketing that go beyond simply posting the odd advertisement or vlog series. In much the same way as any other social media network, YouTube has a culture all its own and is an excellent place to build up online credibility while effectively marketing to clients. It admittedly takes a bit of time to see how this culture functions, but a little understanding can go a long way on YouTube, especially if a few basic practices are adhered to. Read More...

Product Marketing and Advertising Online: Open the Door

Much has been made about the value of the two-way communication model of online marketing. People have minds of their own, and the sheer weight of options available on the web means that most people have an easy time ignoring companies they aren't enjoying communicating with while going on to find a competitor's product. Read More...



© 2016 Marcus Henry