Search Engine Optimization
Search Engine Optimization (SEO) can be tricky. Last year alone, Google made over 450 tweaks to its search algorithm. If you’re a small to medium sized business, I suggest you hire a digital marketing consultant like myself to do it for you.
You must also understand that getting web presence on popular search engines is not something that will happen overnight. Often times in the business of Internet Marketing, the customer wants immediate SEO results, but again there are no instantaneous results.
SEO is the process of improving the visibility of your website or landing page in the organic search results. If your business is unique, it’ll be much easier to rank, however if it’s something that is very competitive, it might take some time. Either way you’ll need to learn some basics of SEO, so lets get started.
Several elements come into play for search engines to crawl your site and rate it for users, but you can start by optimizing the site. Things like Keywords in the title and headings, age of the site, content relevancy and update rate, the number of pages in the site, and quality back-links all play a major role in your rank in the organic search results. Today we’ll be addressing one of those major areas: Keywords.
Keywords are the words or phrase the person searching for your particular business or industry would type into the search box to find your business. Consider what your perspective buyers would search for to eventually end up at your virtual doorstep. Once you figure out those keywords, you must insert the correct keywords into what are called Meta-tags in your html source code. These Keywords will be what search engines like Google use to rank you when it crawls your site. For example, if your search term is "underwater basket weaving in California" then you’ll need to put that keyword into your meta-tags.
The last thing you’ll want to do is make sure the content of your site is relevant to your Meta-tags. For example, having informational pages or a blog in your site about underwater basket weaving in Cali will get you ranked higher. The more you talk about underwater basket weaving or any of your other keywords in your blog, the more it appears in the various pages of your site. The more it appears in other pages in your site, the more relevant the search engines think you are. It also increases the number of pages in your site, which we’ll address later.
Once you’ve optimized your site, find a Webscan to scan your site against your keywords to find out your initial ranking. Why do the scan so early? Because you can’t manage what you can’t measure.