To meet the client’s objectives, I started with a 20-keyword Search Engine Optimization (SEO) package. I used data from his Google AdWords campaign to develop a successful keyword set. I wrote quality content and began implementation of the content pages with a compete metatag revamp of his existing site.
I also took over management of his PPC campaign. I consolidated the campaigns and reviewed all keyword sets. I then removed those keywords that were generating high impression rates, but very low click volumes.
I implemented a goal conversion metric to determine which keywords brought the best traffic. By eliminating the high impression, low performing keywords, I was able to increase the budget on the higher performing keywords.
After optimizing the PPC campaign, I then built a landing page specifically for the PPC customers. The page was designed with conversion in mind.
From my efforts, the client gained a 100% increase in the amount of traffic generated from their website. In addition, they received an average of 3.8 leads a week from the website. Prior to using my services, there were no visitors from search engine traffic.